Try to stop looking at the following cinemagraphs -aka- super produced gifs for brands:
There is a big trend brewing out there that is taking the power of gifs to the next natural place. It's called Cinemagraphs and sounds all fancy, but you may have just noticed that they are beautiful and mesmerizing. The trend for brands to jump in is making its way to Facebook and Instagram by trying to hack autoplay and make you stop and become hypnotized by the beauty and simplicity.