The pursuit of crazy ideas is much needed In our current world of copy and paste.
How many times have we heard companies say they want to be like Apple…
They want to look like Apple.
They want to sound like Apple.
They want to be Apple.
What truly defines Apple and similar innovators isn't just aesthetics or branding. It's about a cultural mindset that embraces the unknown and outlandish ideas.
This ethos, captured in Apple's famous 1997 manifesto by Lee Clow, Rob Siltanen, and the TBWA\Chiat\Day team, intersects with 'crazy enough' thinking in innovation and leadership."
“Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”
It’s time to be Apple by being crazy enough to be different than Apple.
