There seems to be extreme climbing walls popping up in experiential quite a bit these days, remember the Ikea Billboard in France from September? This time it's North Face and it's in S. Korea, only this time the stakes are much higher.
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Shoppers in S. Korea faced this challenge in a terrifyingly hilarious stunt by The North Face and South Korean agency Innored titled "Never Stop Exploring."
Unsuspecting customers at this pop-up North Face store were startled when the floor below them slowly began to disappear, and they were forced to grab on to the walls, which happened to have rock-climbing holds attached to them. Then, a perfect North Face item descends from the heavens, just out of their reach, and a 30-second timer appears.
As you look to create sharable video content based on experiential events you should be thinking about the best way to create surprising reveals, shocking/fun content that can be shared back and help build the brand.
Watch the video: