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Ideas That Spread
How Brands, Agencies, and Creatives Are Using AI to Elevate Content Strategies
Artificial intelligence (AI) is reshaping content creation, offering new ways for brands, agencies, and creatives to push the boundaries of storytelling and engagement. However, AI is not just about automation—it's a tool that can support human creativity, helping teams work more efficiently while maintaining the core identity and strategy of each brand. Here’s how AI is empowering content creators and marketers to produce more impactful work:
How EV Brands Are Rewriting the Rulebook (and What You Can Apply To Your Brand)
Throughout my career, I've had a front-row seat to the evolution of some of the world's most innovative brands. From the tech giants of Silicon Valley to the global disruptors in finance and energy, I've witnessed firsthand the power of brand building, identity design, and compelling communication. But nothing has captivated me quite like the electric vehicle (EV) revolution.
The Power of Ai Audio and Customized Ai Podcasts
Podcasts and audio content are more popular than ever. As of 2024, more than 100 million Americans listen to podcasts monthly, and the demand for audio-driven experiences is only growing. People are craving hands-free, on-the-go content, whether they’re commuting, exercising, or simply multitasking. With audio content consumption rising sharply, it's clear that the future of media will be heavily driven by voice. Enter Notebook.LM and ChatGPT's advanced voice features, two AI tools that are transforming how we think about audio production.
AI News Domination: How the Future of Content Control Is Shaping Humanity—and What We Can Do About It
By 2025, a staggering 40% of all search queries will be conducted through AI-based tools like Google’s Gemini, ChatGPT, Apple Intelligence and Perplexity AI, according to Gartner.