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Ideas That Spread

AI Stands for Artificial Intelligence, But What’s a GPT or an LLM??
Let’s be honest—how many AI buzzwords and acronyms do you really get beyond AI meaning Artificial Intelligence? Maybe you’ve heard of LLMs (Large Language Models) or know that a Neural Network has something to do with how machines "learn," but for most people, these terms fly right over our heads. Just like when www became part of our vocabulary or when the language of the .com internet exploded into the world, we had to learn a whole new language: megabytes, pixels, bandwidth. Sound familiar?

How EV Brands Are Rewriting the Rulebook (and What You Can Apply To Your Brand)
Throughout my career, I've had a front-row seat to the evolution of some of the world's most innovative brands. From the tech giants of Silicon Valley to the global disruptors in finance and energy, I've witnessed firsthand the power of brand building, identity design, and compelling communication. But nothing has captivated me quite like the electric vehicle (EV) revolution.


The Power of Ai Audio and Customized Ai Podcasts
Podcasts and audio content are more popular than ever. As of 2024, more than 100 million Americans listen to podcasts monthly, and the demand for audio-driven experiences is only growing. People are craving hands-free, on-the-go content, whether they’re commuting, exercising, or simply multitasking. With audio content consumption rising sharply, it's clear that the future of media will be heavily driven by voice. Enter Notebook.LM and ChatGPT's advanced voice features, two AI tools that are transforming how we think about audio production.

AI News Domination: How the Future of Content Control Is Shaping Humanity—and What We Can Do About It
By 2025, a staggering 40% of all search queries will be conducted through AI-based tools like Google’s Gemini, ChatGPT, Apple Intelligence and Perplexity AI, according to Gartner.

The Future of Search is AI-Driven: Are Brands Ready to Become Trusted Authorities?
Let me start with a little confession: I’ve always enjoyed playing around with different AI voices, whether it’s Alexa’s Australian accent or Waze’s Irish one. So when I tried out ChatGPT’s new Advanced Voice Mode (AVM), I was hooked. With voices like Vale’s refined British charm or Arbor’s friendly, conversational tone, you can customize every interaction to match your mood or task. But for me, it’s all about how this makes our family time—especially long drives—so much more fun and productive.
